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Brand Architect — Buyer Mirror
This helps us understand exactly what brought you here — so we can serve you better and attract more clients like you. Be as specific and honest as possible. There are no wrong answers.
01
Where did you first come across me?
Instagram, YouTube, referral, podcast, Google — be specific (e.g. "a reel about content hooks")
02
What was the first piece of content or moment that made you take me seriously?
A specific video, post, or thing I said that made you think "this person gets it"
03
What is the last piece of content you watched that pushed you to book a call?
Be as specific as possible — the title, topic, or what it was about
04
How long did you follow me before booking a call?
05
What was the main reason you decided to reach out when you did?
What changed, or what finally pushed you to book?
06
Before our call, how convinced were you that you'd sign up?
1 = not at all / 10 = 100% certain
07
What were your biggest hesitations before joining?
Cost, trust, timing, results, something else?
08
There are other coaches who help with content and branding. Why me specifically?
What was different about working with me vs. the alternatives you considered?
09
What did I say or show in my content that made you think "he's the right person for this"?
A quote, a concept, a story — anything specific
10
What problem were you trying to solve when you found me?
In your own words — not the "official" version. What was actually frustrating you?
11
What part of the program surprised you — something valuable you didn't realise was included?
12
What does success look like for you 6 months from now?
Be as specific as possible — numbers, lifestyle, what changes
13
Is there anything weird, random, or unexpected about why you chose to work with me?
No filter needed — the stranger the better
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Your Brand
Tell us about who you are and what you're building. This goes directly into your onboarding call prep.
01
Full legal name
02
Email address
All program files and communications will be sent here
03
Instagram handle
04
What do you do / what's your personal brand about?
What you help people with, your niche, your angle
05
Who is your target audience?
Be specific — who are the people you're trying to reach?
06
What's your current content situation?
07
Do you have an existing brand identity?
08
List 3 content creators you genuinely look up to
Required before your onboarding call — include their handles if possible
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Your Setup
Tell us about your current filming and editing situation.
01
What are you currently filming on?
02
Describe your current filming space
Where do you film? What's the lighting like?
03
What's your current audio setup?
04
Are you comfortable investing in a camera package if recommended?
05
Do you currently edit your own videos?
06
If you edit, what software do you use?
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What You're Getting
Full breakdown of everything in your program. Read through this before your onboarding call.
3-Month Minimum Program
Everything below is included from day one. Your program timeline begins on the date of your initial payment — not the date you signed.
Done-for-You Camera Package
Custom setup built for your brand, budget, and existing gear.
Visual Brand Identity
Full DFY brand for video, social, and web. 1 concept + 3 revision rounds.
10 Videos / Month
Short-form edits for Instagram, TikTok & YouTube Shorts — captions, animations, b-roll, music.
Google Drive System
Dedicated folder for all raw footage and final exports.
Video Templates (Optional)
Custom Premiere Pro / CapCut templates adapted to your brand.
Script & Shot List Template
Delivered via Notion — structured planning tool for every shoot.
Whop / Discord Community
Exclusive Walton Media community access for the full program.
Bonus Resources
Fonts, mockups, LUT packs, presets, SFX, website templates, and more.
1
Stage 1
Onboarding Call
Kevin reviews your funnel, VSL, content formats, bio, profile picture, and overall brand. Clear, honest assessment and a direct plan forward.
2
Stage 2
Warmap Call
Your tailored content quality plan. Brand built live in real time. Setup review. Camera package assigned.
3
Stage 3 — Ongoing
Monthly Content Review
Monthly review of all edited videos, footage, and posts. Reset priorities, adjust direction, keep momentum.
Ongoing 1-on-1 Support
Direct message access to Kevin and the team throughout the program. Kevin operates on EST. Private call requests any time — confirmed in advance.
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Pre-Work Checklist
Complete these before your onboarding call. Kevin reviews this before the call so you don't have to repeat yourself.
Required Before Your Onboarding Call
These aren't optional. The more prepared you are, the more we accomplish in Stage 1 and 2.
Identified 3 content creators you look up to and admire
Have their handles ready — you'll discuss these on the call
Written a one-sentence description of what your personal brand does
Google Drive account set up and accessible
You'll receive a shared folder link after this form is submitted
Joined the Walton Media Whop community
Check your email for the invite link
Signed your Client Services Agreement
Must be completed within 7 days of purchase
Reviewed your own Instagram bio, profile picture, and pinned posts
Kevin will assess these on your onboarding call
Pulled together any existing brand assets (logo, fonts, colours) if you have them
Reviewed your current VSL or sales page (if applicable)
Stage 1 includes a funnel review — have it pulled up and ready
Filmed a short test clip in your usual filming spot
30–60 seconds of you talking — to show your current light, framing, and audio
Uploaded test clip to your Google Drive folder
Reviewed before the Warmap call for setup feedback
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Final Acknowledgements
Confirm you've read and understood the key terms of your program agreement before we get started.
Your Agreement is Separate
Your full Client Services Agreement was sent via DocuSign or PandaDoc. This confirms the key terms only — it is not a replacement for the signed contract.
My program timeline began on the date of my initial payment — not the date I signed
The 30-day quality guarantee is only valid if I film content, attend calls, and actively communicate
I am responsible for filming and submitting a minimum of 10 videos per month
Unused video allocation, change of mind, or loss of motivation do not qualify for a refund
All digital assets are for personal use only — they cannot be resold, shared, or redistributed
Filing a chargeback without contacting Walton Media first is a breach of contract
Going non-communicative for 30+ days without notice disqualifies me from any refund
Walton Media may use content and results from the program for marketing purposes
Final
Is there anything else you want Kevin to know before your first call?
Anything about your situation, goals, concerns, or context not covered above
You're in.
Let's build.
Your onboarding form has been submitted and saved to the Walton Media client database. Kevin will review everything before your first call.
Expect a message from @iamkevinwalton within 24–48 hours to confirm your onboarding call time.
While you wait
Join the Whop community
Set up your Google Drive
Film your test clip
Sign your contract if not done